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Michelle Leyden Li
Mar 26, 2024
3 min read
To brand or not to brand: when should a product have a brand of its own?
The Fairy Tale The VP of Product goes to the CMO and tells her that the company is developing a new product line that is highly...
Michelle Leyden Li
Mar 18, 2024
3 min read
Is B2B branding worth the time and money?
You may be surprised to learn that this is a question CEOs and Board Members have asked me more than once in my career. The CEO of a...
Michelle Leyden Li
Mar 14, 2024
3 min read
Leading with integrity
Late last year, a twelve-member jury in a Manhattan federal court found Sam Bankman-Fried, the 31-year-old founder of cryptocurrency...
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