Revealing Li

Photo by John Towner on Unsplash

Michelle Leyden Li

Mar 26, 20243 min read

To brand or not to brand: when should a product have a brand of its own?

The Fairy Tale The VP of Product goes to the CMO and tells her that the company is developing a new product line that is highly...

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Michelle Leyden Li

Mar 18, 20243 min read

Is B2B branding worth the time and money?

You may be surprised to learn that this is a question CEOs and Board Members have asked me more than once in my career. The CEO of a...

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Michelle Leyden Li

Mar 14, 20243 min read

Leading with integrity

Late last year, a twelve-member jury in a Manhattan federal court found Sam Bankman-Fried, the 31-year-old founder of cryptocurrency...

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