Revealing Li

Photo by John Towner on Unsplash

Michelle Leyden Li

Mar 263 min read

To brand or not to brand: when should a product have a brand of its own?

The Fairy Tale The VP of Product goes to the CMO and tells her that the company is developing a new product line that is highly...

Michelle Leyden Li

Mar 183 min read

Is B2B branding worth the time and money?

You may be surprised to learn that this is a question CEOs and Board Members have asked me more than once in my career. The CEO of a...

Michelle Leyden Li

Mar 143 min read

Leading with integrity

Late last year, a twelve-member jury in a Manhattan federal court found Sam Bankman-Fried, the 31-year-old founder of cryptocurrency...