Elevate
Your Business

Innovators in business development, IP monetization, brand
strategy & executive communications

My Work

LET'S DO GREAT WORK TOGETHER

Our consulting services include:

Business Development strategic alliance and partnership strategy, market entry and monetization strategy and identifying future growth vectors

Product and Brand Strategy market segmentation, value proposition development, product positioning, brand definition and go to market strategy.

IP Monetization Strategy leveraging IP portfolios in new and creative ways to maximize profitability and return on investment

Corporate Communications and Media Relations leveraging traditional and social media channels to drive positive visibility and awareness of your corporate brand, products and services.

Corporate and Product Positioning crafting and expressing your corporate and product value propositions in a way that resonates with customers, partners, investors, and other key audiences.

Photo by shane rounce on Unsplash

ABOUT

About

Photo by michelle leyden li

Michelle Leyden Li is a recognized technology and semiconductor industry thought-leader, marketing and brand expert and sought after keynote speaker

Michelle Leyden Li is the founder and CEO of Leyden Li Consulting, an executive advisory firm specializing in the technology and semiconductor industry.

In a career spanning over two decades, she has delivered highly successful business development, product, marketing and brand strategies that increased profitability and customer loyalty for companies representing some of the most iconic brands in the technology industry including Intel, Qualcomm and GlobalFoundries.

Michelle is also a sought after event speaker, and moderator. She possesses domain expertise in the technology industry including semiconductor design and manufacturing, mobile and telecommunications, the internet of things, AI and data center/cloud computing. She is also a executive leadership and communications coach as well as an expert advisor to early stage technology companies.

Meet The Team

Dedication. Expertise. Passion.

Mark Shedd

Mark has spent over 20 years in the mobile communications and semiconductor industries in North America, Europe, and Asia including expatriate assignments in Paris, France and Tokyo, Japan.

He has held senior positions with Fortune 500 companies including Qualcomm, Verizon, Microsoft and Nortel Networks in the areas of product management, product marketing, business development and go to market execution. While at Qualcomm, he worked to establish Qualcomm Snapdragon Processors as the world’s leading premium-tier smartphone semiconductor brand. Most recently, Mark was a Senior Industry Analyst at Appledore Research, focusing on research and analysis related to the telecommunications industry.

Mark holds an MBA from the Fuqua School of Business at Duke University and a BS in business and finance from the University of Southern Maine.

He is an instrument-rated private pilot, bicycling enthusiast, and whitewater kayaker.

Grace Li

Grace is a photographer, videographer and social media marketer with experience running social media campaigns for franchise consumer brands including Feng Cha and Blaze Pizza.

Grace is currently pursuing an Associates Degree in Game and Interactive Media Design at Austin Community College. She is also an online Gamer and Twitch Streamer under the Twitch Handle MissEmJade known to her followers for her proficiency in Valorant and FNAF.